Strategic positioning is the cornerstone of an effective Go-To-Market strategy. In this workshop, you'll first be introduced how Wilson Sonsini supports startups with go to market by partner Eva Yin who is a partner at the firm and then Anders Maul, CEO of Fluent, spills some of the secret sauce on how to think through strategic positioning as a startup, how it can unlock a better sales pitch, and how it can supercharge your growth. 

*Light refreshments will be served*

​By the end of the workshop, you will have learned:

​1. The various ways the legal firm Wilson Sonsini Goodrich & Rosati works with early stage startups to help them launch.

​2. How to use the secret sauce behind Fluent's 9Cs positioning framework in your company. 

​3. How other startups have launched successfully, carved out strategic niches, or pivoted to growth. 

​4. How to improve your messaging, pitch, and go-to-market speed.